Company Service Insights

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

Samenvatting van hoofdstuk 1,2,8,9,10 van het boek Services Marketing: Integrating Customer Focus Across The Firm

A summary of chapters 1, 5, 8, 9 & 10 of the Consumer Behaviour: A European Perspective book by Michael R. Solomon. The sixth edition has been used to write this summary. Next to the theory, the document includes models and different real-life examples.