Marketing

Samenvatting van Principles of marketing, Philip Kotler. Wordt op HZ gebruikt tijdens World of Tourism. Hoofdstuk 1-14 Summary principles of marketing, Philip Kotler HZ uses it for World of Tourism Chapters 1-14

Summary of the book Marketing Fundamentals, Verhage 2013. This summary includes chapter 1 to 10 and figures from the book.

This document gives definitons for important terms of the book "Marketing Fundamentals" by Bronis Verhage, I created this document additionally to the summaries. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive int...

This document sums up Chapter 1 "What is marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive i...

This document sums up Chapter 2 "Strategy development and marketing planning" (sorry for the mistake in the title) of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are detai...

This document sums up Chapter 3 "The marketing environment" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want t...

This document sums up the first half of Chapter 12 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

This document sums up the second half of Chapter 4 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

This document sums up Chapter 5 "Marketing research and marketing information" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself ...

This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...