Marketing

Marketing Summary Chapter 6

Marketing Summary Chapter 7

Summary/key terms book principles of marketing. Principles of Marketing, 17th ed. Kotler & Armstrong 2017 978-1-292-22017-8 Chapters 1, 2 (pp. 62-66, 70-73), 3, 5, 7, 8, 9 (pp. 298-297), 10 (until p. 317)*, 11 (until p. 343), 12, 14, 17 (p. 512-527), 18 (pp. 542-553)

Marketing course taught in the second year, block 1 (Developing a New Service)

Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies

This summary contains all the theory of the Marketing book 'An Introduction' and teacher's powerpoint. No figure has been added. Chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 The summary is written from the 11th edition.The difference with the 12th and 13th edition, the examples at the beginning of the chapter. Where I have used examples, I have from the teacher. All 3 books are still in use at school.

Marketing an introduction 13th edition summary ISBN: 9781292146522

Summary Marketing - An Introduction Chapter 2

Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen

Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.