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Marketing management

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Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong custom

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consumer behaviour
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2022/2023
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Research and insight
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Strategy and segmentation
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Products, services and innovation
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Pricing
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Channels and Partnerships
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