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Global Marketing-Vocabulary-International English Questions and Answers High Grade A+ 2023

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Diversification - -developing new products for new markets. Starbucks dropped the word "Coffee" its logo. It recently acquired a juice maker, Evolution Fresh; the Bay Bread bakery, and tea retailer Teavana Holdings. Next up: Revamping stores so they can serve as wine bars and attract new customers in the evening. A strategy to enter into a new ma

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