A Investigate the nature, role and appeal of visitor attractions B Examine how visitor attractions meet the diverse expectations of visitors C Explore how visitor attractions respond to competition and measure their success and appeal
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Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expe...
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Add to cartLearning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expe...
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B4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal int...
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Add to cartB4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal int...
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A1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and repu...
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Add to cartA1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and repu...
I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.
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Add to cartI describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.
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C1 Strategies for responding to competition • Reliable market research: o understanding visitors and their needs through feedback from appropriate sources, e.g. customer feedback and review sites, commissioned surveys o analysis of visitor types, numbers, seasonality, repeat business. • Pla...
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Add to cartC1 Strategies for responding to competition • Reliable market research: o understanding visitors and their needs through feedback from appropriate sources, e.g. customer feedback and review sites, commissioned surveys o analysis of visitor types, numbers, seasonality, repeat business. • Pla...
Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development
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Add to cartBuilding brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development
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