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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition notes (17th edition)

Dr. Philip T. Kotler, Gary Armstrong - ISBN: 9781292220284

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View all 8 notes for Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition, written by Dr. Philip T. Kotler, Gary Armstrong. All Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.

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PRINCIPLES OF MARKETING SUMMARY
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The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.

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Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales
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This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

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Summary marketing chapter 19,3,5,7.
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Dit is een samenvatting van de hoofdstukken 19,3,5 en 7 over het boek Principles of Marketing, Global 16E- Phil. Dit is een goede samenvatting voor de opleiding IBM jaar 1.

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summary Principles of Marketing
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this is a summary of the book 'principles of marketing' from Kotler and Armstrong. it is only from chapter 1, 2 and 3.

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Newest Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition summaries

document-image
PRINCIPLES OF MARKETING SUMMARY
(0)
$9.31
1x  sold

The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.

i See more info x
  • Summary
  •  • 48 pages • 
  • by daniekdreijer • 
  • uploaded  23-01-2021
Quick View
i x
document-image
Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales
(0)
$7.59

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

i See more info x
  • Summary
  •  • 27 pages • 
  • by jizelleys • 
  • uploaded  11-09-2022
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i x
document-image
Summary marketing chapter 19,3,5,7.
(0)
$6.57

Dit is een samenvatting van de hoofdstukken 19,3,5 en 7 over het boek Principles of Marketing, Global 16E- Phil. Dit is een goede samenvatting voor de opleiding IBM jaar 1.

i See more info x
  • Summary
  •  • 18 pages • 
  • by pimbreedijk • 
  • uploaded  01-02-2019
Quick View
i x
document-image
summary Principles of Marketing
(0)
$4.26

this is a summary of the book 'principles of marketing' from Kotler and Armstrong. it is only from chapter 1, 2 and 3.

i See more info x
  • Summary
  •  • 9 pages • 
  • by njvvliet • 
  • uploaded  04-12-2023
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i x

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