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Summary

summary Principles of Marketing

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Uploaded on
04-12-2023
Written in
2023/2024

this is a summary of the book 'principles of marketing' from Kotler and Armstrong. it is only from chapter 1, 2 and 3.

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NHL Stenden Hogeschool (NHL)
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Connected book

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
  • Unknown
  • 9781292220284
  • 17

Written for

Institution
NHL Stenden Hogeschool (NHL)
Study
International Business
Course
Unknown

Document information

Summarized whole book?
No
Which chapters are summarized?
1 t/m 3
Uploaded on
December 4, 2023
Number of pages
9
Written in
2023/2024
Type
Summary

Subjects

  • marketing
  • principles of marketing
  • sales
  • economy

Content preview

Summary principles of
Marketing
Phillip Kotler * Gary Armstrong
Eighteenth edition
Chapter 1, 2 and 3

Written by: Noja van Vliet

, Written by: Noja van Vliet




Contents
Chapter 1: Marketing.............................................................................................................2

Chapter 2: company and marketing strategy.......................................................................5

Chapter 3: Analyzing markets...............................................................................................7




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