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Global Marketing notes

Svend Hollensen - ISBN: 9780273706786

View all 2 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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IKEA’S Marketing Strategy: Furnishing the World
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.

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Samenvatting Global Marketing
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Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.

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  • by StudentsOnly • 
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Newest Global Marketing summaries

document-image
IKEA’S Marketing Strategy: Furnishing the World
(0)
$6.99

In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.

i See more info x
  • Essay
  •  • 30 pages • 
  • by danieladyamantino • 
  • uploaded  27-06-2019
Quick View
i x
document-image
Samenvatting Global Marketing
(0)
$6.32

Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.

i See more info x
  • Summary
  •  • 67 pages • 
  • by StudentsOnly • 
  • uploaded  13-05-2014
Quick View
i x

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