Blue Ocean Strategy notes (1st edition)

Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.

Como encontrar nichos inexplorados y crear empresas y modelos de negocios donde antes existía solo el “vacío”. W. Chan Kim ha recogido una variedad de casos del mundo real y las a analizado para averiguar la formula del éxito de las empresas. Resulta que no se puede ganar el mercado con inversión en el marketing y que ganar la competencia por rebajar el precio de tus productos es una malísima idea. En este libro se explican como desde el inicio de la creación de tu negocio no caer en ...

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

Como encontrar nichos inexplorados y crear empresas y modelos de negocios donde antes existía solo el “vacío”. W. Chan Kim ha recogido una variedad de casos del mundo real y las a analizado para averiguar la formula del éxito de las empresas. Resulta que no se puede ganar el mercado con inversión en el marketing y que ganar la competencia por rebajar el precio de tus productos es una malísima idea. En este libro se explican como desde el inicio de la creación de tu negocio no caer en ...

Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...