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Integrated Applied Marketing

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Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

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  •  Book
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  •  • 42 pages • 
  • by tessdroelofs • 
  • uploaded  12-06-2019
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