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Summary Marketing Research: An applied Orientation (Malhotra, 6th edition)
Summary of Marketing Research: An Applied Orientation (Malhotra, 6th edition)
Contains the following chapters: 3, 7, 9, 10, 11, 15, 16, 17, 19, 20, 21
(Chapter 15&19 partially)
- Book
- Summary
- • 58 pages •
Summary of Marketing Research: An Applied Orientation (Malhotra, 6th edition)
Contains the following chapters: 3, 7, 9, 10, 11, 15, 16, 17, 19, 20, 21
(Chapter 15&19 partially)
Summary Chapter 11 - Marketing Research: An applied orientation (Malhotra, sixth edition)
Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant figures/tables from the book.

- Book
- Summary
- • 8 pages •
Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant figures/tables from the book.

Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)
Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

- Book
- Summary
- • 6 pages •
Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)
Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
- Book
- Summary
- • 5 pages •
Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
Summary Chapter 7 - Marketing Research: An applied orientation (Malhotra, sixth edition)
Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.

- Book
- Summary
- • 8 pages •
Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.

Summary Chapter 3 - Marketing Research: An applied orientation (Malhotra, 6th edition)
Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
- Book
- Summary
- • 8 pages •
Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
Summary Consumer Behaviour (Word Document)
Summary of the book "Consumer Behaviour - A European Perspective". Contains all chapters except Chapter 1, 12 and 15. All relevant models and figures are included.
- Book
- Summary
- • 105 pages •
Summary of the book "Consumer Behaviour - A European Perspective". Contains all chapters except Chapter 1, 12 and 15. All relevant models and figures are included.
Summary Consumer Behaviour (PDF)
Summary of the book "Consumer Behaviour - A European Perspective". Includes all Chapters except for Chapters 1, 12 and 15. 
Samenvatting van het boek "Consumer Behaviour - A European Perspective". Bevat alle hoofdstukken behalve hoofdstuk 1, 12 en 15.
All relevant models and figures are included.


- Book
- Summary
- • 105 pages •
Summary of the book "Consumer Behaviour - A European Perspective". Includes all Chapters except for Chapters 1, 12 and 15. 
Samenvatting van het boek "Consumer Behaviour - A European Perspective". Bevat alle hoofdstukken behalve hoofdstuk 1, 12 en 15.
All relevant models and figures are included.


Business Research Methods Chapter 1 - 14 & 18 (4th edit.)
Summary of the 4th edition of Business Research Methods by Blumberg. Chapter 1 - 14 & 18.
- Book
- Summary
- • 76 pages •
Summary of the 4th edition of Business Research Methods by Blumberg. Chapter 1 - 14 & 18.
Business Research Methods Chapter 1 - 14 & 18 (4th edit.)
Business Research Methods Chapter 1 - 14 & 18 (4th edit.)
Business Research Methods Chapter 1 - 14 & 18 (4th edit.)
Business Research Methods Chapter 1 - 14 & 18 (4th edit.)
Business Research Methods Chapter 1 - 14 & 18 (4th edit.)