Stevenkbr

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Stevenkbr

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1 month ago • evyaerts03
Tentamensamenvatting Marketing | BCU2008 | Radboud Nijmegen | 2025/26

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Tentamensamenvatting Marketing | BCU2008 | Radboud Nijmegen | 2025/26

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Volledige samenvatting van alle collegestof voor het Marketing-tentamen (BCU2008) aan Radboud Universiteit, gebaseerd op negen colleges en Kotler, Armstrong & Balasubramanian. Behandelt marketing mix, value proposition, market information, pricing, marketing channels, sustainable marketing, customer journey en communication. Essentieel voor examenvoorbereiding: alle kernconcepten uitgelegd met Nederlandse verklaringen, optimaal voorbereid op de 30 meerkeuzevragen.

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• 27 pages •
by stevenkbr •
uploaded 2026

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Radboud Universiteit Nijmegen • Marketing