Shefasadia94

The research finds that Ocado Group Plc has able to generate expanding revenues thanks to varied divisions and a large market share, despite high administrative costs and a longer operating cycle. The group faces further challenges for the growing socio-economic diversity among residential customers, the stable technological changes and the increasing demand for sustainable structure.

1. Case Study on Strategic Management tools and techniques for Study Active 2. Assessing the attractiveness of fitness industry and the distinctiveness of Study Active

This article examines the use of strategic management tools and approaches to come up with some recommendation based on empirical research to help Study Active to reach a sustainable corporate business strategy.

This study focuses on the business environment analysis of the fitness industry, including the external and internal environment of the STUDY ACTIVE. An external analysis will be conducted using Porter's five forces and the PESTEL model to figure out the structure of fitness industry, on the other hand internal analysis will find out the current strategic position of the company.