Rickdelaat

This is a summary of the article "Buying Time Promotes Happiness"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

(1)

1x sold

This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"

Summary
• 4 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

Great expectations?! Assortment size, expectations, and satisfaction (Diehl, Poynor)

This is a summary of the article "Great expectations?! Assortment size, expectations, and satisfaction"

Summary
• 2 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products (Goodman, Irmak)

This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

Summary
• 4 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)

This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)

1x sold

This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

Summary
• 4 pages •
by Rickdelaat •
uploaded 2018

i x

Vrije Universiteit Amsterdam • Consumer Marketing

The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

(1)

This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

Summary
• 3 pages •
by Rickdelaat •
uploaded 2018