CASE: HOW SUSTAINABILITY CAN BE INTEGRATED INTO PRODUCTS AND SERVICES PORTFOLIO STEERING BASF – SUSTAINABLE SOLUTION STEERING®



With the Sustainable Solution Steering®, BASF has built an instrument to steer the sustainability performance of its products and services portfolio. Since 2014, BASF has assessed over 60,000 products and used the resulting portfolio segmentation twofold. Firstly, to further develop highly sustainable solutions and increase their share, and secondly, to reduce the...