Intro Digital Marketing Strategy Exam 1





Inbound Marketing - -Aims to give buyers relevant information throughout their buyer journey

-Lets buyers seek out information

-Provides a multitude of information

-Lets buyers decide who is the authority



 Outbound Marketing - -Serves marketing content to consumers on our (advertisers)

terms, when we decide: TV, newspapers, magazines, mail

-Doesn't typically give consumers a choice on type of content they see

-Provides limited information
...