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BRM I lectures 1-2-3
This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
- Book & Paket-Deal
- Summary
- • 15 pages •
This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
BRM I lectures 4 & 5
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this document focus on Factor Analysis & Sampling
- Book & Paket-Deal
- Summary
- • 11 pages •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this document focus on Factor Analysis & Sampling
BRM I lecture 6
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
- Book & Paket-Deal
- Summary
- • 10 pages •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
Consumer Marketing - Lecture Summary (in-dept on articles)
Consumer Behavior Articles summary
Marketing in Emerging Economies articles summary
BRM II lectures summary module 1-5 (Exam 1)
BRM II readings summary module 1-5 (Exam 1)