MADS Madlad
My name is George, aka the MADS Madlad. I write premium study materials for the MSc Marketing Analytics and Data Science, that help you get good grades and help people in need. Namely, 100% of the profits made from my summaries are donated to local NGO's in Groningen, as well as national ones in the whole Netherlands.
The list includes:
- Dutch Cancer Society
- Voedselbanken Groningen
- AidsFonds
- Alzheimer Nederland
- LGBT+ Asylum Support
- SIAN (Stichting Inclusive Action North, which includes Queer Pride Groningen, Groningen Feminist Network, Black Ladies of Groningen and asterisk).
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28 items
The Ultimate MSc MADS Bundle 2026 (All Courses)
This includes all and everything when it comes to MADS Summaries available at MADS Madlad. 

Own hundreds of pages full of the essence that makes this great MSc program at RUG. It cost me hundreds of hours of thought and study - grades in 8-10s. This bundle is only for the most dedicated.

€228 worth of docs for €149. The catch? All for charity.
- Package deal
- • 22 items •
- Complete Summary for Companies, Brands, and Consumers (Lectures+Readings) • Summary
- Complete Summary for Data Engineering for MADS (Lectures, Readings, Book Chapters, Weekly Quizzes and Practice Exam) • Summary
- Lecture Summary for Data Engineering for MADS • Summary
- Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters) • Summary
- Complete Summary for Data Science Methods for MADS (All Lectures + Exam) • Summary
- And more ….
Marketing Analytics & Data Science - Complete Semester 1B: Premium Study Pack
The very best summaries for Market Models (EBM077A05), Data Science Methods for MADS (EBM215A05) and Retail & Omnichannel Marketing (EBM880B05). Including summary of lectures, papers, books, weekly quizzes, team assignments, R-code guides and Practice Exams. Enhanced with a dynamic table of contents and meticulous organization.
- Package deal
- • 5 items •
- Complete Summary for Data Science Methods for MADS (All Lectures + Exam) • Summary
- Complete Summary for Market Models (All Lectures + Book Chapers + Weekly Quizzes + Exams 2016-17, 2017-18, 2018-19) • Summary
- Complete Summary for Retail & Omnichannel Marketing (All Lectures + Papers (Mandatory + Optional) + Team Assignment Case 1 and 2 + Latest Exam) • Summary
- Readings & Assignment Case Summary for Retail & Omnichannel Marketing (All Papers (Mandatory + Optional) + Team Assignment Case 1 and 2) • Summary
- Lecture Summary for Retail & Omnichannel Marketing (All Lectures) • Summary
Marketing Analytics & Data Science (MADS) - Complete Semester 1A: Premium Study Pack
The very best summaries for Statistical Learning in Marketing (EBM214A05), Companies, Brands, and Consumers (EBM215A05) and Data Engineering for MADS (EBM213A05). Including summary of lectures, papers, books, weekly quizzes, team assignments, R-code guides and Practice Exams. Enhanced with a dynamic table of contents and meticulous organization.
- Package deal
- • 6 items •
- Complete Summary for Companies, Brands, and Consumers (Lectures+Readings) • Summary
- Complete Summary for Data Engineering for MADS (Lectures, Readings, Book Chapters, Weekly Quizzes and Practice Exam) • Summary
- Lecture Summary for Data Engineering for MADS • Summary
- Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters) • Summary
- Complete Team Assignment 1 R-Code Guide for Statistical Learning in Marketing for MADS (Code, Output, Explanation, Interpretation and Extra Tips) • Case
- And more ….
The Complete Retail & Omnichannel Marketing Premium Study Pack
All the best summaries for Retail & Omnichannel Marketing (EBM880B05) for MADS and Marketing Management. Containing: All Lectures, Readings (Mandatory & Optional) and a Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying.
- Package deal
- • 3 items •
- Complete Summary for Retail & Omnichannel Marketing (All Lectures + Papers (Mandatory + Optional) + Team Assignment Case 1 and 2 + Latest Exam) • Summary
- Readings & Assignment Case Summary for Retail & Omnichannel Marketing (All Papers (Mandatory + Optional) + Team Assignment Case 1 and 2) • Summary
- Lecture Summary for Retail & Omnichannel Marketing (All Lectures) • Summary
Complete Summary for Companies, Brands, and Consumers (Lectures+Readings)
Complete Summary for Companies, Brands, and Consumers (Lectures+Readings)
Complete Summary for Market Models (All Lectures + Book Chapers + Weekly Quizzes + Exams 2016-17, 2017-18, 2018-19)
Complete Summary for Data Engineering for MADS (Lectures, Readings, Book Chapters, Weekly Quizzes and Practice Exam)