Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Las últimas cargas en MSc Marketing Analytics and Data Science @ Rijksuniversiteit Groningen (RUG). ¿Buscas apuntes de MSc Marketing Analytics and Data Science en Rijksuniversiteit Groningen (RUG)? Tenemos un montón de apuntes, guías de estudio y notas de estudio disponibles para MSc Marketing Analytics and Data Science en Rijksuniversiteit Groningen (RUG).
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Cursos MSc Marketing Analytics and Data Science @ Rijksuniversiteit Groningen (RUG)
Notas disponibles para los cursos siguiente de MSc Marketing Analytics and Data Science en Rijksuniversiteit Groningen (RUG)
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Digital Marketing Intelligence EBM079B05 3
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Digital transformation strategy EBM212A05 2
Último contenido Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Samenvatting van de lectures gegeven in afgelopen semester
- Resumen
- • 36 páginas's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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Samenvatting van de lectures gegeven in afgelopen semester
I only studied this and i passed with a 8.8
- Notas de lectura
- • 56 páginas's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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I only studied this and i passed with a 8.8
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
- Resumen
- • 41 páginas's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Vista previa 4 fuera de 41 páginas
Preparando tu documento...
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
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- Otro
- • 443 páginas's •
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Rijksuniversiteit Groningen•Digital transformation strategy
Vista previa 4 fuera de 443 páginas
Preparando tu documento...
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All notes from lecture 1 to 6
- Notas de lectura
- • 40 páginas's •
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Rijksuniversiteit Groningen•Digital transformation strategy
Vista previa 4 fuera de 40 páginas
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All notes from lecture 1 to 6