SUMMARY OF ALL READINGS
INCLUDING OPTIONAL AND MANDATORY READINGS .
Note: Week 3 and 6 are Assignment presentation weeks, hence no lectures or readings.
E n h a n c e d w i t h a d y n a m ic t a b le o f c o n t e n t s .
, MADS MADLAD |2
Note from MADS MADLAD:
Thank you for buying my summary. I sincerely hope it helps you excel and learn
from this course. When I was writing these I sometimes struggled with this
program, but there were no summaries available.
This is why I decided to write something that is truly complete with a lot of
effort put into it. It helped me and my friends get good grades, but I also
always had you in mind, the future reader. When necessary, I always went the
extra mile to make this summary, more readable, organized and complete.
If you feel like it, leave me a review of how the course is going using this
summary, it will make my day to hear your opinion good or bad!
Check out my other extensive summaries for other MADS courses:
Available on:
Contact info:
If you need help or have an inquiry, contact me: https://www.georgedreemer.com
Connect with me on LinkedIn: https://www.linkedin.com/in/georgedreemer/
Donations:
By no means am I looking for fellow students to send me money! But if you feel like sending
me some ETH or BTC, you can do so here:
--> ETH: 0x123e086c6808459e7fC6Ac7F64a77dBA1dDe0149
--> BTC: bc1qgwzc82vph5v8rmzef4ywechjf85772n7m2e22g
, MADS MADLAD |3
wishes you good luck & perseverance.
Grades Testimony:
, MADS MADLAD |4
Table of Contents
Week 1............................................................................................................... 6
Reading 1: Loyalty Formation for Different Customer Journey Segments ....... 6
Reading 2: Online and offline retailing ............................................................ 9
Reading 3: The impact of digital transformation on the retailing value chain
..................................................................................................................... 11
Reading 4: Towards the identification of customer experience touch point
elements ....................................................................................................... 14
Week 2............................................................................................................. 17
Reading 5: Hedonic shopping motivations .................................................... 17
Reading 6: Shopper-Facing Retail Technology............................................... 20
Reading 7: The Interplay Among Category Characteristics, Customer
Characteristics, and Customer Activities on In-Store Decision Making.......... 24
Week 4............................................................................................................. 29
Reading 8 – Assortment: Consumers’ Perceptions of the Assortment Offered
in a Grocery Category: The Impact of Item Reduction .................................. 29
Abstract / Key Takeaway (in-short) ............................................................ 29
Reading 9 – Assortment: How does assortment affect grocery store choice?
..................................................................................................................... 31
Abstract / Key Takeaway (in-short) ............................................................ 31
Key Takeaways (in-depth) .......................................................................... 31
Reading (not for exam) – Useful for Assignment 2 on assortment: How Many
Versions of a Product Do Consumers Really Want? ...................................... 33
Key Findings: .............................................................................................. 33
Reading (not for exam) – Useful for Assignment 2 on assortment: Which
products should you stock? .......................................................................... 34
Key Findings: .............................................................................................. 34
Week 5............................................................................................................. 35
Reading 10 – Promotion: Is 75% of the Sales Promotion Bump Due to Brand
Switching? No, only 33% Is ........................................................................... 35
Abstract / Key Takeaway (in-short) ............................................................ 35
INCLUDING OPTIONAL AND MANDATORY READINGS .
Note: Week 3 and 6 are Assignment presentation weeks, hence no lectures or readings.
E n h a n c e d w i t h a d y n a m ic t a b le o f c o n t e n t s .
, MADS MADLAD |2
Note from MADS MADLAD:
Thank you for buying my summary. I sincerely hope it helps you excel and learn
from this course. When I was writing these I sometimes struggled with this
program, but there were no summaries available.
This is why I decided to write something that is truly complete with a lot of
effort put into it. It helped me and my friends get good grades, but I also
always had you in mind, the future reader. When necessary, I always went the
extra mile to make this summary, more readable, organized and complete.
If you feel like it, leave me a review of how the course is going using this
summary, it will make my day to hear your opinion good or bad!
Check out my other extensive summaries for other MADS courses:
Available on:
Contact info:
If you need help or have an inquiry, contact me: https://www.georgedreemer.com
Connect with me on LinkedIn: https://www.linkedin.com/in/georgedreemer/
Donations:
By no means am I looking for fellow students to send me money! But if you feel like sending
me some ETH or BTC, you can do so here:
--> ETH: 0x123e086c6808459e7fC6Ac7F64a77dBA1dDe0149
--> BTC: bc1qgwzc82vph5v8rmzef4ywechjf85772n7m2e22g
, MADS MADLAD |3
wishes you good luck & perseverance.
Grades Testimony:
, MADS MADLAD |4
Table of Contents
Week 1............................................................................................................... 6
Reading 1: Loyalty Formation for Different Customer Journey Segments ....... 6
Reading 2: Online and offline retailing ............................................................ 9
Reading 3: The impact of digital transformation on the retailing value chain
..................................................................................................................... 11
Reading 4: Towards the identification of customer experience touch point
elements ....................................................................................................... 14
Week 2............................................................................................................. 17
Reading 5: Hedonic shopping motivations .................................................... 17
Reading 6: Shopper-Facing Retail Technology............................................... 20
Reading 7: The Interplay Among Category Characteristics, Customer
Characteristics, and Customer Activities on In-Store Decision Making.......... 24
Week 4............................................................................................................. 29
Reading 8 – Assortment: Consumers’ Perceptions of the Assortment Offered
in a Grocery Category: The Impact of Item Reduction .................................. 29
Abstract / Key Takeaway (in-short) ............................................................ 29
Reading 9 – Assortment: How does assortment affect grocery store choice?
..................................................................................................................... 31
Abstract / Key Takeaway (in-short) ............................................................ 31
Key Takeaways (in-depth) .......................................................................... 31
Reading (not for exam) – Useful for Assignment 2 on assortment: How Many
Versions of a Product Do Consumers Really Want? ...................................... 33
Key Findings: .............................................................................................. 33
Reading (not for exam) – Useful for Assignment 2 on assortment: Which
products should you stock? .......................................................................... 34
Key Findings: .............................................................................................. 34
Week 5............................................................................................................. 35
Reading 10 – Promotion: Is 75% of the Sales Promotion Bump Due to Brand
Switching? No, only 33% Is ........................................................................... 35
Abstract / Key Takeaway (in-short) ............................................................ 35
