Kimilois

Member since 3 year

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Kimilois

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Kracht van Merken | Marketingcommunicatie in 14 stappen | HvA | 2025/26

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CIJFER: 8,3. Studiemateriaal voor het vak/de stone Kracht van Merken aan de Hogeschool van Amsterdam, gericht op Creative Business. Het document behandelt kernconcepten zoals merkbelofte, merkpersoonlijkheid, brand identity guide (BIG) en de formulering van functionele en emotionele merkbeloftes. Daarnaast worden beoordelingscriteria voor creatieve concepten en richtlijnen voor effectieve feedback gegeven. Essentieel voor studenten die merkstrategie willen begrijpen en praktisch toepassen in cre...

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• 14 pages •
by kimilois •
uploaded 2026

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