Jornbeenders

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Jornbeenders

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Samenvatting Schiffman & Hansen Consumer Behaviour - Marketing perspectives on product innovation (1ZV20)

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Dit is een samenvatting van de hoofdstukken 1, 2, 3, 4, 7, 8, 9 en 15 van de tweede editie van het boek Consumer Behaviour van Schiffmann & Hansen. Dit zijn precies de hoofdstukken die behandeld worden bij het vak Marketing perspectives on product innovation (1ZV20).

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• 26 pages •
by jornbeenders •
uploaded 2023

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