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Lectures and Literature Review Brand and Product Management 2017/2018
Review of all Lectures and Literature
- Summary
- • 81 pages •
Review of all Lectures and Literature
Literature Review Franchising
Literature Review of 1. Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586 2. Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 1. The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual 2. M.J. Brand and E.P.M. Croonen (2...
- Summary
- • 89 pages •
Literature Review of 1. Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586 2. Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 1. The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual 2. M.J. Brand and E.P.M. Croonen (2...
Lecture Review Franchising
Lectures 2018
- Summary
- • 49 pages •
Literature Review Well-being
Summary Lectures 2017/2018
- Summary
- • 62 pages •
Summary Lectures 2017/2018
Lectures Well-being 2018
Summary of Lectures 2017/2018
- Summary
- • 22 pages •
Summary of Lectures 2017/2018
B2B Marketing Lecture Summary 2018
Summary of all Lectures and Tutorials in 2018
- Summary
- • 53 pages •
Summary of all Lectures and Tutorials in 2018
Customer Management Literature 2018
Summary of Literature
- Summary
- • 131 pages •
Summary of Literature
Customer Management Lectures 2018
Summary of the Lectures
- Summary
- • 55 pages •
Summary of the Lectures
B2B Marketing Literature Review 2018
Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
- Summary
- • 87 pages •
Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
Consumer Phsychology_Summary_2018
Summary of - All Lectures plus the following literature Week 1: Introduction Textbook: Preface, chapter 1 Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office) Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Barr...
- Summary
- • 110 pages •
Summary of - All Lectures plus the following literature Week 1: Introduction Textbook: Preface, chapter 1 Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office) Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Barr...
B2B Marketing Lecture Summary 2018
Literature Review Well-being
Consumer Phsychology_Summary_2018