Gijs69

Member since 4 year

Rijksuniversiteit Groningen
Bedrijfskunde

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Gijs69

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Samenvatting Principles of Marketing Kotler and Armstrong

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Hierbij een samenvatting van de meest belangrijke stof van dit boek! Alles wat je moet weten voor dit tentamen staat in deze samenvatting. Van segmentatie tot pricing, van strategieën tot de pyramide van Maslow; het staat er in.

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• 28 pages •
by Gijs69 •
uploaded 2021

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Rijksuniversiteit Groningen • Marketing
Principles of Marketing, Global Edtion • Phil T. Kotler, Philip Kotler• ISBN 9781292341132