Emily1744
On this page, you find all documents, package deals, and flashcards offered by seller emily1744.
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101 items
Market Positioning
Describes market mapping, competitive advantage, product differentiation, and added value
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- Summary
- • 2 pages •
Describes market mapping, competitive advantage, product differentiation, and added value
Demand and Supply
Describes demand and demand curves, factors causing a change in demand, supply, factors causing a shift in supply, market equilibrium and price determination.
- Package deal
- Summary
- • 2 pages •
Describes demand and demand curves, factors causing a change in demand, supply, factors causing a shift in supply, market equilibrium and price determination.
Elasticity
Explains the factors which affect the demand for a product, what Price Elasticity of Demand (PED) is, why price elasticity matters, the factors influencing price elasticity, and the problems with using price elasticity. Also describes Income Elasticity of Demand (YED), the factors influencing income elasticity, and the significance of income elasticity to businesses.
- Package deal
- Summary
- • 2 pages •
Explains the factors which affect the demand for a product, what Price Elasticity of Demand (PED) is, why price elasticity matters, the factors influencing price elasticity, and the problems with using price elasticity. Also describes Income Elasticity of Demand (YED), the factors influencing income elasticity, and the significance of income elasticity to businesses.
Organisational Design
Explains what organisational design is, organisational structures (e.g. centralised and decentralised, tall and flat, matrix), the key features of organisational structures, and advantages and disadvantages of the structures
- Package deal
- Summary
- • 2 pages •
Explains what organisational design is, organisational structures (e.g. centralised and decentralised, tall and flat, matrix), the key features of organisational structures, and advantages and disadvantages of the structures
Product & Service Design
Explains the three aspects of the design mix (aesthetics, function and economic manufacture), and how changes in the elements of the design mix can reflect social trends
- Package deal
- Summary
- • 2 pages •
Explains the three aspects of the design mix (aesthetics, function and economic manufacture), and how changes in the elements of the design mix can reflect social trends
Branding & Promotion
In-depth notes describing the different types of promotion, the advantages and disadvantages of each, the types of branding, ways to build a brand, and changes in branding and promotion to reflect social trends
- Package deal
- Summary
- • 3 pages •
In-depth notes describing the different types of promotion, the advantages and disadvantages of each, the types of branding, ways to build a brand, and changes in branding and promotion to reflect social trends
Pricing Strategies
Describes the types of pricing strategies - e.g. price skimming, penetration pricing, cost plus pricing, predatory pricing
- Package deal
- Summary
- • 2 pages •
Describes the types of pricing strategies - e.g. price skimming, penetration pricing, cost plus pricing, predatory pricing
Distribution
Describes the different distribution channels, what the choice of channel depends on, how distribution channels are changing to reflect social change, and how markets are changing from products to services
- Package deal
- Summary
- • 3 pages •
Describes the different distribution channels, what the choice of channel depends on, how distribution channels are changing to reflect social change, and how markets are changing from products to services
Leadership
Highlights the distinction between leaders and managers, with the characteristics of a good leader. Also includes a summary of the different leadership styles (autocratic, democratic, laissez faire, paternalistic) with the features involved in all of them.
- Package deal
- Summary
- • 1 pages •
Highlights the distinction between leaders and managers, with the characteristics of a good leader. Also includes a summary of the different leadership styles (autocratic, democratic, laissez faire, paternalistic) with the features involved in all of them.
Marketing Strategy
Detailed notes explaining the different stages of the Product Lifecycle (development, introduction, growth, maturity, decline, extension strategies), how to use it, and the problems of using the product lifecycle. Also includes the product portfolio, the Boston Matrix, and marketing strategy for mass, niche and B2B markets
- Package deal
- Summary
- • 3 pages •
Detailed notes explaining the different stages of the Product Lifecycle (development, introduction, growth, maturity, decline, extension strategies), how to use it, and the problems of using the product lifecycle. Also includes the product portfolio, the Boston Matrix, and marketing strategy for mass, niche and B2B markets
Metamorphism - Contact and Regional
Igneous Rocks and Processes
Igneous Rocks and Processes
Past Life and Past Climate
Introductory Palaeontology (Fossils)