COM3708 Exam pack 2024 Containing Questions and Answers

media planner - CORRECT ANSWERS<<>>>the process that directs advertising messages to the right people (target audience) at the right place (media audience uses) at the right time



the role of media in the marketing framework - CORRECT ANSWERS<<>>>1. situation analysis: place where we do our research, look at competition

2. marketing plan: include price, working w distribution channels,etc

tising plan

4. s...