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Intro to Marketing: Chapter 19
Chapter 19: Global Market Place
Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org
- Book
- Textbook notes
- • 4 pages •
Chapter 19: Global Market Place
Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org
Intro to Marketing: Chapter 20
Chapter 20: Sustainable Marketing
marketing while being socially and environmentally responsible
- Book
- Textbook notes
- • 2 pages •
Chapter 20: Sustainable Marketing
marketing while being socially and environmentally responsible
Intro to Marketing: Chapter 6
Chapter 6: Business Markets and buying behavior
business markets, business buying behavior, business buyer decision process, engaging business buyers with digital and social marketing, institutional and government markets
- Book
- Textbook notes
- • 4 pages •
Chapter 6: Business Markets and buying behavior
business markets, business buying behavior, business buyer decision process, engaging business buyers with digital and social marketing, institutional and government markets