mgmt 201 (Mgmt201)

Chapter 1: Marketing definition of marketing and what the study entails

Chapter 3: analyzing marketing environment micro and macro environmental factors

Chapter 4: Managing marketing information marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations

Chapter 5: Consumer markets and buyer behavior model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buyer decision process for new products,

Chapter 7: Customer value-driven marketing strategy marketing strategy, market segmentation, market targeting, differentiation and postitioning,

Chapter 8: Products, services, and brands what is a product, product and service decisions, service marketing, branding strategy

Chapter 9: Developing New products new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations

chapter 10: pricing what is price, major pricing strategies, other internal and external considerations affecting price decisions

Chapter 16: Personal selling and sales promotion personal selling, managing sales force, the personal selling process, sales promotion

Chapter 17: Direct and digital marketing Forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms