Cathlynlee

Extensive summary for the course Strategic Management and Marketing Theory in the Creative Industries - 6314M0213Y in EMCI. You won't need anything else if you have this summary!

This document contains all the summaries of the readings needed for the cultural entrepreneurship and innovation course. This is a concise document with context and important info highlighted. I scored a 7.0 on this exam. Good luck!

The highlighted parts are what I perceive to be the most important points and other sentences give context. I recommend reading the whole doc once and then going in to pinpoint the most important parts and then writing the MOST important info in as little pages as possible and then studying that religiously. I received an 8.5 for this exam by doing that.

These are the readings covered in this doc: Peltoniemi (2015), Cultural industries: product-market characteristics, management challenges and industry dynamic Frey and Steiner (2010), Pay as you go: a new proposal for museum pricing Caves (2003), Contracts between art and commerce Wijnberg and Gemser (2000), Adding value to innovation: impressionism and the transformation of the selection system in visual arts Castañer and Campos (2002), The determinants of artistic innovation: bringing ...