CHAPTER 1— AN OVERVIEW OF INTEGRATED MARKETING COMMUNICATIONS

TRUE/FALSE



 	1.	Marketing communications play an important role for all companies.



 ANS:	T	PTS:	1



 	2.	According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers.



 ANS:	F	PTS:	1



 	3.	The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades.



 ANS:	F	PTS:	1



 	4.	Marketing ...
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