Business student summaries
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Complete SUMMARY Digital Marketing, Chaffey 11th edition (ISBN: 9781292241579)
This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 9781292241579.
- Book
- Summary
- • 27 pages •
This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 9781292241579.
Summary Global Business Today, ISBN: 9781260088373 - International Business (INTBUS)
This is a comprehensive and complete summary of all lectures for the course international Business for the study Business Administration on Nyenrode Business University. Every lecture, chapters from the book Global Business Today (ISBN: 9781260088373) are covered as study material. This summary provides lecture notes and additional notes from the book that were not covered during the lecture.
- Book
- Summary
- • 62 pages •
This is a comprehensive and complete summary of all lectures for the course international Business for the study Business Administration on Nyenrode Business University. Every lecture, chapters from the book Global Business Today (ISBN: 9781260088373) are covered as study material. This summary provides lecture notes and additional notes from the book that were not covered during the lecture.
Summary Digital Marketing ISBN:9781292241579/Course: Advanced Marketing (ADVMAR)
This document is a summary of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 9781292241579). This summary was originally created for the course: Advanced Marketing within the International Business Administration program. This summary goes in depth about the difference between traditional and digital marketing, the difference between micro and macro marketing. It describes PESTEL, Porter's Five Forces, competitor analysis, suppliers analysis, digital marketing strat...
- Book
- Summary
- • 16 pages •
This document is a summary of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 9781292241579). This summary was originally created for the course: Advanced Marketing within the International Business Administration program. This summary goes in depth about the difference between traditional and digital marketing, the difference between micro and macro marketing. It describes PESTEL, Porter's Five Forces, competitor analysis, suppliers analysis, digital marketing strat...