Bman

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This will answer many MCQ's that will be asked in the exam paper. Covers important theoretical concepts

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• 3 items •
by BMAN •
uploaded 2015

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The Nature of Marketing • Class notes
Mass Communications and Techniques • Class notes
Marketing Segmentation • Class notes

Human Relations Movement (Part - 2)

(1)

$8.27

This document forms a major chunk of the explanation of the Human Relations Movement. Explains important theories that developed the movement like Herzberg's Two Factor Theory, System 1 & 2, Theory X & Y.

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Class notes
• 2 pages •
by BMAN •
uploaded 2015

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The University of Manchester • Sociology
Sociology • By BMAN

Human Relations Management

$8.27

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This describes the Human Relations Movement, Hawthorne Studies, concepts of Taylorism. It forms a vital part of the answer for Sociology Questions asked in the university exams. It fetched a grade of 68%.

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Class notes
• 2 pages •
by BMAN •
uploaded 2015

i x

The University of Manchester • Sociology
Sociology • By BMAN

Marketing Segmentation

(1)

Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.

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Class notes
• 3 pages •
by BMAN •
uploaded 2015

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The University of Manchester • Marketing
Marketing 1st Year • By BMAN

Mass Communications and Techniques

This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.

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Class notes
• 3 pages •
by BMAN •
uploaded 2015

i x

The University of Manchester • Marketing
Marketing 1st Year • By BMAN

Financial Performance

(2)

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Tells us how to calculate different types of profit, the different ways to calculate depreciation and also ways to valuate inventories. Benefits of Income Statement are also discussed.

Class notes
• 3 pages •
by BMAN •
uploaded 2015

i x

The University of Manchester • Finance

Measuring

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This document gives us an introduction to the accounting world explaining the different conventions followed while preparing Final Accounts. It gives us knowledge about what assets and liabilities are.

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• 2 pages •
by BMAN •
uploaded 2015

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The University of Manchester • Financial Statement Analysis

The Nature of Marketing

Free

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Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.

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Class notes
• 2 pages •
by BMAN •
uploaded 2015

i x

The University of Manchester • Marketing
Marketing 1st Year • By BMAN

Lecture 2

This document describes the 4 V's of Operation Management. It also depicts its relevance by showing how it can change the process type. The various process types are also described with clear examples for better reference.

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Class notes
• 3 pages •
by BMAN •
uploaded 2015