Validate Demand: Confirm pre-existing customer demand through search volume, reviews, or complaints before building.

Ride Existing Habits: Focus on discovering existing behaviors rather than trying to invent new customer habits.

Digital User Acquisition: Leverage AI and digital channels to automate customer discovery, purchasing, and reordering online.

Low-Touch Pricing: Keep pricing frictionless, ideally under ₹3,000 for one-time purchases or under ₹999/month for subscriptions.

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