Alexandraclot94
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TBB Fashion strategies Lectures
Complete summary of the lectures: - Introduction (strategy) - Burberry - Prada - Theory I - Theory 2: Evolution of strategic models in fashion - Theory 3: Theoretical frameworks - Theory 4: Diesel Case - Theory 5: AI and fashion marketing
- Package deal
- Summary
- • 25 pages •
Complete summary of the lectures: - Introduction (strategy) - Burberry - Prada - Theory I - Theory 2: Evolution of strategic models in fashion - Theory 3: Theoretical frameworks - Theory 4: Diesel Case - Theory 5: AI and fashion marketing
TBB Fashion strategies Articles
A summary of the articles: - Glue Value of Brands - Diesel case study - Mintzberg
- Package deal
- Summary
- • 11 pages •
A summary of the articles: - Glue Value of Brands - Diesel case study - Mintzberg
Blue is the new black
Summary of the book Blue is the new black: Chapter 1: The workings of the fashion industry Chapter 2: The concept Chapter 3: Range planning Chapter 4: Fabrics Chapter 5: The development and production information flow Chapter 6: Branding Chapter 7: Factories
- Book
- Summary
- • 16 pages •
Summary of the book Blue is the new black: Chapter 1: The workings of the fashion industry Chapter 2: The concept Chapter 3: Range planning Chapter 4: Fabrics Chapter 5: The development and production information flow Chapter 6: Branding Chapter 7: Factories
TBB Fashion strategies Articles
TBB Culture
Practise exam
TBB Culture