Srampersad
Just a guy who works hard, and wants to help people be successful.
- 2
- 0
- 0
Community
- Followers
- Following
1 Reviews received
2 items
The contribution of sociology to marketing
My term paper on how Sociology has contributed to Marketing
- Summary
- • 5 pages •
My term paper on how Sociology has contributed to Marketing
IMC Campaign-WakeboardMP3
4 steps of the marketing communications process:

Step 1: Specify the IMC Objectives

Wakeboard Audio’s marketing team plans to build brand awareness and interest among the target market.

Step 2: Identify the Market - Personas

Todd and Tiffany live in Vancouver. (Geographics)

They are millennials who go to UBC – University of British Columbia – in Vancouver. They come from upper middle-income families, and they don’t have to work part-time. (Demographics)

They are both outgoing, extr...
- Book
- Textbook notes
- • 4 pages •
4 steps of the marketing communications process:

Step 1: Specify the IMC Objectives

Wakeboard Audio’s marketing team plans to build brand awareness and interest among the target market.

Step 2: Identify the Market - Personas

Todd and Tiffany live in Vancouver. (Geographics)

They are millennials who go to UBC – University of British Columbia – in Vancouver. They come from upper middle-income families, and they don’t have to work part-time. (Demographics)

They are both outgoing, extr...
IMC Campaign-WakeboardMP3