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Srampersad

Just a guy who works hard, and wants to help people be successful.

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IMC Campaign-WakeboardMP3

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4 steps of the marketing communications process: Step 1: Specify the IMC Objectives Wakeboard Audio’s marketing team plans to build brand awareness and interest among the target market. Step 2: Identify the Market - Personas Todd and Tiffany live in Vancouver. (Geographics) They are millennials who go to UBC – University of British Columbia – in Vancouver. They come from upper middle-income families, and they don’t have to work part-time. (Demographics) They are both outgoing, extr...

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  •  Book
  • Textbook notes
  •  • 4 pages • 
  • by Srampersad • 
  • uploaded  16-12-2017
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