Study guides, Class notes & Summaries

4 steps of the marketing communications process: Step 1: Specify the IMC Objectives Wakeboard Audio’s marketing team plans to build brand awareness and interest among the target market. Step 2: Identify the Market - Personas Todd and Tiffany live in Vancouver. (Geographics) They are millennials who go to UBC – University of British Columbia – in Vancouver. They come from upper middle-income families, and they don’t have to work part-time. (Demographics) They are both outgoing, extr...