Rickdelaat
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Summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?"
This is a summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?" of Motyka, Grewal, Aguirre, Mahr, de Ruyter and Wetzels (2018)
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- • 4 pages •
This is a summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?" of Motyka, Grewal, Aguirre, Mahr, de Ruyter and Wetzels (2018)
Summary of the article "Toward a three-dimensional framework for omni-channel"
This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)
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- • 4 pages •
This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)
Summary of the article "Understanding omni-channel shopping value"
This is a summary of the article "Understanding omni-channel shopping value" of Hure, Picot-Coupey, and Ackermann (2017)
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- • 4 pages •
This is a summary of the article "Understanding omni-channel shopping value" of Hure, Picot-Coupey, and Ackermann (2017)
Summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization"
This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han
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- • 4 pages •
This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han
Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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- • 4 pages •
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
Summary of the article "Marketing analytics for data-rich environments"
This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
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- • 3 pages •
This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
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- • 5 pages •
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
A Framework for Ethical Reasoning (Sucher, Hêhsieh)
This is a summary of the article "A Framework for Ethical Reasoning"
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- • 2 pages •
This is a summary of the article "A Framework for Ethical Reasoning"
Corporate Board Interlocks and New Product Introductions (Srinavasan, Wuyts, Mallapragada)
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
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- • 2 pages •
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
Cost-effective Service Excellence (Wirtz, Zeithaml)
This is a summary of the article "Cost-effective Service Excellence"
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- • 4 pages •
This is a summary of the article "Cost-effective Service Excellence"
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting artikel: The Innovation Value Chain