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Digital Food Marketing Summary
Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).
- Book
- Summary
- • 33 pages •
Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).
Webcare Summary
Summaries of all relevant/mandatory articles for the master course Webcare; includes most important theories used, relevant method sections, findings. Includes the following 24 articles: Dijkmans et al. (2015); Hennig-Thurau (2010); Van Noort & Willemsen (2012); Gerken et al. (2017); Park et al. (2012); Grégroie et al. (2015); Araujo (2018); Kvale et al. (2020); Zaraouali et al. (2018); Crijns et al. (2017); Li et al. (2017); Liebrecht & Van Hooijdonk (2020); Barcelos et al. (2018); Javornik et...
- Summary
- • 35 pages •
Summaries of all relevant/mandatory articles for the master course Webcare; includes most important theories used, relevant method sections, findings. Includes the following 24 articles: Dijkmans et al. (2015); Hennig-Thurau (2010); Van Noort & Willemsen (2012); Gerken et al. (2017); Park et al. (2012); Grégroie et al. (2015); Araujo (2018); Kvale et al. (2020); Zaraouali et al. (2018); Crijns et al. (2017); Li et al. (2017); Liebrecht & Van Hooijdonk (2020); Barcelos et al. (2018); Javornik et...
Research Skill: Analysis of Variance Summary
Complete summary of lecture notes, relevant book chapters and bonus videos. Topics discussed: Multiple regression, Mediation analysis & Moderation analysis (using PROCESS Macro), (Factorial) ANOVA, Repeated measures ANOVA, and Mixed ANOVA. Chapters included of Discovering Statistics IBM 4th edition by Andy Field : 8, 10, 11, 13, 14, 15
- Book
- Summary
- • 29 pages •
Complete summary of lecture notes, relevant book chapters and bonus videos. Topics discussed: Multiple regression, Mediation analysis & Moderation analysis (using PROCESS Macro), (Factorial) ANOVA, Repeated measures ANOVA, and Mixed ANOVA. Chapters included of Discovering Statistics IBM 4th edition by Andy Field : 8, 10, 11, 13, 14, 15
Social Media Marketing Samenvatting
Complete samenvatting van lecture notes, werkcolleges, en samenvattingen van verplichte artikelen uit het boek Social Media Marketing.
- Summary
- • 38 pages •
Complete samenvatting van lecture notes, werkcolleges, en samenvattingen van verplichte artikelen uit het boek Social Media Marketing.
Mobile Media and Society Summary
Complete summary of all lecture and guest lecture notes. Topics discussed: introduction, network logic, social logic, phubbing, personal logic, and mobile youth culture. Guest lectures included are from Sara Pabian (cyber bullying), Ralf de Wolf (privacy/surveillance), and George (media use and well-being).
- Summary
- • 34 pages •
Complete summary of all lecture and guest lecture notes. Topics discussed: introduction, network logic, social logic, phubbing, personal logic, and mobile youth culture. Guest lectures included are from Sara Pabian (cyber bullying), Ralf de Wolf (privacy/surveillance), and George (media use and well-being).
Research Skill: Online Data Collection Summary
Comprehensive summary of the research skill master course Online Data Collection. Contains lecture notes, practice units, and articles.
- Summary
- • 16 pages •
Comprehensive summary of the research skill master course Online Data Collection. Contains lecture notes, practice units, and articles.
TiU_CIS_Methodology_Premaster 2019/2020_Overview theories and concepts
Methodology for Premasters: Overview of the most important theories and concepts discussed during the course in Fall 2019/2020, following the Treadwell book: introducing communication research
- Book
- Summary
- • 7 pages •
Methodology for Premasters: Overview of the most important theories and concepts discussed during the course in Fall 2019/2020, following the Treadwell book: introducing communication research
TiU_CIS_BIT_Bachelor/Premaster 2019/2020_Overview theories and concepts
Business Information Technology: Overview of most important theories and concepts discussed during the lectures of the bachelor course BIT in Fall 2019.
- Book
- Summary
- • 25 pages •
Business Information Technology: Overview of most important theories and concepts discussed during the lectures of the bachelor course BIT in Fall 2019.
TiU_CIS_Statistics_Premaster 2019/2020_Manual
Statistics for Premasters: Overview/manual including basic descriptions of all necessary tests for the Statistics for Premasters exam. Every test, discussed during lectures/practice units in Fall 2019, are described by; testing assumptions, SPSS steps, reporting results, calculating effect sizes. This manual is a guideline/small overview! Practice and more information from practice units and discussed literature are also necessary for the exam. Includes: t-tests (one sample, independent, depende...
- Book
- Summary
- • 17 pages •
Statistics for Premasters: Overview/manual including basic descriptions of all necessary tests for the Statistics for Premasters exam. Every test, discussed during lectures/practice units in Fall 2019, are described by; testing assumptions, SPSS steps, reporting results, calculating effect sizes. This manual is a guideline/small overview! Practice and more information from practice units and discussed literature are also necessary for the exam. Includes: t-tests (one sample, independent, depende...
Sales- en accountmanagement W. van Putten, A. Schenk, W. Zeijl H1 t/m H7 (compleet boek)
Zeer complete samenvatting Sales- en Accountmanagement van Van Putten, Schenk en Zeijl 2e editie. Bevat originele figuren uit het boek en aanvullende informatie. Geschreven in het 3e jaar van de opleiding Food&Business in 2018 voor het vak Business/Sales voor de specialisatie Business
- Book
- Summary
- • 26 pages •
Zeer complete samenvatting Sales- en Accountmanagement van Van Putten, Schenk en Zeijl 2e editie. Bevat originele figuren uit het boek en aanvullende informatie. Geschreven in het 3e jaar van de opleiding Food&Business in 2018 voor het vak Business/Sales voor de specialisatie Business
Research Skill: Analysis of Variance Summary
Levensmiddelenmarketing Emiel Peters 1e druk H1,2,3,5,7,8
Strategische marketingplanning K.J. Alsem H9 t/m H14
Strategische marketingplanning K.J. Alsem H9 t/m H14
Strategische marketingplanning K.J. Alsem H9 t/m H14