Katherinep

On this page, you find all documents, bundles, and flashcards offered by seller KatherineP.

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5 items

Principles of Marketing 16th edition

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$12.85
3x  sold

These 2 documents together include the summary of the 16th edition of Principles of Marketing by Kotler & Armstrong, based on what we needed at the University of Groningen in 2017! The second part includes lecture notes and summaries of 2 articles, too.

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  • Bundle
  •  • 2 items • 
  • by KatherineP • 
  • uploaded  27-03-2017
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Principles of Marketing - International Marketing

(1)
$10.50
2x  sold

This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...

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  •  Book & Bundle
  • Summary
  •  • 48 pages • 
  • by KatherineP • 
  • uploaded  27-03-2017
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Summary for the Intermediate Exam of Principles of Marketing (16e)

(3)
$7.41
7x  sold

I am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more fun! This is a 40 pages summary of the over 200 pages required to be learnt for the intermediate exam of International Marketing for IB at the University of Groningen. It does not include lecture not...

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  •  Book & Bundle
  • Summary
  •  • 44 pages • 
  • by KatherineP • 
  • uploaded  19-02-2017
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