This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614)

It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...
Business Ethics (4th ed) summary
Business Ethics (4th ed) summary
Business Ethics (4th ed) summary
Business Ethics (4th ed) summary
Business Ethics (4th ed) summary