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BUS 235 INTRODUCTION TO MARKETING WEEK 1
BUS 235 INTRODUCTION TO MARKETING WEEK 1 Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing criticsargue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers tospendmoney on goods and services the really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates u...
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BUS 235 INTRODUCTION TO MARKETING WEEK 1 Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing criticsargue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers tospendmoney on goods and services the really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates u...