Brainarium

Marketing Research - CORRECT ANSWER-the systematic design, collection, analysis, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities. Purpose of Marketing Research - CORRECT ANSWER-descriptive, diagnostic, predictive Benefits of Marketing Research - CORRECT ANSWER-•Better understand changing customer attitudes •Recognize market opportunities •Retain customers better by understanding needs •Optimize marketi...

Strategic Market Plan Elements - CORRECT ANSWER-1. Organizational mission and values 2. Marketing objectives 3. Situational anaylsis (SWOT and BCG) 4. Marketing strategy 5. Implementation, evaluation, and control SWOT - CORRECT ANSWER-Strengths (helpful, internal), Weaknesses (harmful, internal), Opportunities (external, helpful), and Threats (external, harmful) Competitive Advantage strategies - CORRECT ANSWER-Operational excellence: Focus on the efficiency of operations and processes ...

Marketing orientation - CORRECT ANSWER-Acquire market info -> assess Info -> Respond (adjust 4 Ps) 4 Cs - CORRECT ANSWER-- customer value - cost - convenience - communication Unique Selling Proposition - CORRECT ANSWER-desirable, exclusive, believable theme (sometimes a slogan) Customer Relationship Mgmt - CORRECT ANSWER-- used to establis, develop, help, maintain customer sales Lifetime Value of a Customer - CORRECT ANSWER-- identify most likely to purchase again - rank "be...

Mkt research process - CORRECT ANSWER-1 define the prob 2 design the research 3 conduct the research 4 analyze the data 5 address the problem Mkt research process reliability, validity, representativeness - CORRECT ANSWER-The design of the research project Mkt research process research design strats - CORRECT ANSWERMkt research process scales - CORRECT ANSWER-interval, nominal, ordinal, ratio Mkt research process question types - CORRECT ANSWER-open ended, closed ended, multiple choice,...

Encoding/Decoding - CORRECT ANSWER-Creating and sending the message, interpreting and receiving the message Communication Definition - CORRECT ANSWER-How messages are relayed between two people Relational messages - CORRECT ANSWER-Messages about a relationship Power - CORRECT ANSWERImmediacy - CORRECT ANSWER-How close two people are in terms of relationship Social scientific approach - CORRECT ANSWER-Behaviorism; quantitative Interpretive approach - CORRECT ANSWER-Rhetoric and Humanism; q...

Labor-force participation rate tells us the fraction of the population that - CORRECT ANSWER-has chosen to participate in the labor market People who are unemployed because they are in search of a job that suits their skills are included within - CORRECT ANSWER-frictional unemployment The natural unemployment rate includes - CORRECT ANSWER-both frictional and structural unemployment Wages set above the equilibrium wage by - CORRECT ANSWER-firms to increase productivity are called efficien...

What is true about the CPI? - CORRECT ANSWER-The goods included in the CPI ''basket'' are fixed over time. If the economy is assumed to be closed than what? - CORRECT ANSWER-net exports = 0 What is Public Saving? - CORRECT ANSWER-Tax revenue plus government expenditures A budget surplus occurs when what happens? - CORRECT ANSWER-Tax revenue exceeds government expenditures. What is the primary driver of economic growth? - CORRECT ANSWER-Productivity What is a measure of produ...

(ln(x))' 1/x (e^x)' e^x Mean Value Theorem The instantaneous rate of change will equal the mean rate of change somewhere in the interval, and the tangent line will be parallel to (have the same slope as) the secant line. Roelle's Theorem basically says that there a critical number of a function will be in between the intersection points of a secant line of the curve, and the critical number may not be unique (e.g., a sin/cos wave) How do you find critical numbers of a functio...

communism - CORRECT ANSWER-Soviet Union and North Korea. gov owns most or all major industries and responsible for overall management of Econ Gideon v. Wainwright - CORRECT ANSWER-A person who cannot afford an attorney may have one appointed by the government. Broke into pool hall. FL. socialism - CORRECT ANSWER-Sweden. gov doesn't attempt to manage overall Econ but owns a number of major industries and guarantees every individual a minimum standard of living Limited Government - CORRE...

What is the definition of the Astronomical Unit? - CORRECT ANSWER-The average distance between the Sun and the Earth Which sequence is correct when ordered by increasing size? - CORRECT ANSWEREarth Solar System Milky Way Galaxy Galaxy Clusters How many stars does a typical galaxy like the Milky Way Galaxy contain? - CORRECT ANSWER-a few hundred billion How long does it take for light to cross the diameter of the Milky Way Galaxy? - CORRECT ANSWER-about 100,000 years Which of the follow...

Which of the following situations are exceptions under FERPA and may allow disclosure without the students concent ? - CORRECT ANSWER-- The University Registrar's Office responds to a subpoena issues by the Maricopa Superior Court - An academic unit discloses a class roster to fire department personnel when a fire breaks out in a lab, so they can confirm each student's safety You work in an academic department which provides student information to individuals other than the student i...

What is the goal of community-oriented nursing? To preserve, protect, promote, or maintain health of individuals, families, groups, populations, and communities

Archaeology - CORRECT ANSWER-study of the human past and culture first American archaeologist - CORRECT ANSWER-Thomas Jefferson Grave Creek Mound, WV - CORRECT ANSWER- Paleontology - CORRECT ANSWER-the study of past life using fossils (ex: dinosaurs, plants, people, bacteria, etc.) Archaeological record - CORRECT ANSWER-about 3.3 million years First written history records - CORRECT ANSWER-middle east prehistory - CORRECT A...

How to weaken the chain of infection - CORRECT ANSWER-Primary prevention-hand hygiene, ppe, vaccinations Secondary Pevention- early detection, screenings, regular exams Education of health team members, patients and community - CORRECT ANSWERHygiene Vaccination Proper hand washing PPE Cover mouth when cough or sneeze Dont share personal items Tier 1 - CORRECT ANSWER-Standard precations Tier 2 - CORRECT ANSWER-Contact, droplet, airborne, protective Standard precautions - CORRECT ANSWER...

What are the principles of symbolic-interactionism? - CORRECT ANSWER-society is a complex mosaic of understanding that emerges from the very process of interacting. What is culture? - CORRECT ANSWER-All the artifacts of people, both material and non-material. do not confuse culture with society. society refers to a group of people, interacting within a given territory, who are guided in their daily lives by their culture. What are symbols? - CORRECT ANSWER-Anything that carries a particular...

What is the SI unit of energy? - CORRECT ANSWER-Joule (J) How is density expressed in Si units? - CORRECT ANSWER-Kilograms per cubic meter Temperature is expressed on what scale? - CORRECT ANSWER-Kelvin scale What is the temperature of absolute 0? - CORRECT ANSWER--273.15 C What is the freezing point and boiling point of water - CORRECT ANSWER-32 F and 212 F How is day and night produced? - CORRECT ANSWER-Earth rotates on it's axis. What is the sunset line on a photograph? - CORRECT AN...

Following morbid anatomy, physicians like Auenbrugger and Laennec pushed physicians to look to the body for the causes of disease, and do so by physically examining their patients. - CORRECT ANSWER-true Germ Theory arose gradually as which of the following became accepted within medicine? - CORRECT ANSWER-laboratory work Hippocrates developed a medical philosophy based on the idea that disease was caused by supernatural forces. - CORRECT ANSWER-false Which of these is NOT one of the four ...

Newport News, VA - CORRECT ANSWER-first experience in problem-oriented policing Herman Goldstein Award - CORRECT ANSWER-Presented at a police executive conference to recognize the most innovative and successful problem-oriented policing project implemented by a police agency. community policing - CORRECT ANSWER-a renewed emphasis on crime prevention rather than law enforcement to reintegrate policing within the community zero tolerance policing - CORRECT ANSWER-a policing strategy that foc...

What do the colors blue (azure) and gray (argent) represent? - CORRECT ANSWERAzure- truth Argent- purity What does the white violet symbolize? - CORRECT ANSWER-Virgin Purity What is in each of the three fields on the banner? - CORRECT ANSWER-Left- letter Middle- Themis Right- Burning taper What is the highest award granted to an alumna of the Fraternity? - CORRECT ANSWER-Honor Ring On the Coat of Arms, there are 5 links. What do they symbolize? - CORRECT ANSWER-Unity and Loyalty Who ma...

Definition of living - CORRECT ANSWER-An animal shall be regarded as continuing to live until the permanent cessation of circulation or the destruction of its brain. What is a regulated procedure - CORRECT ANSWER-'A regulated procedure means any procedure applied to a protected animal for a qualifying purpose which may have the effect of causing the animal pain, suffering, distress or lasting harm equivalent to, or higher than, that caused by the introduction of a needle in accordance wi...