Marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 50888 study documents about Marketing.
Popular textbooks 'Marketing' · Show all (15) Hide
Marketing Strategy and Competitive Positioning PDF eBook
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
17 documents
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe
15 documents
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
23 documents
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TAX2601 ASSIGNMENT 3 SEMESTER 2 - 2023
- Other • 10 pages • 2023 Popular
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TAX2601 ASSIGNMENT 3 SEMESTER 2 - 2023 
 
CLOSING DATE: 04 SEPTEMBER 2023 
 
QUESTION 1 
 
 PART A REQUIRED: 
 
Calculate the normal tax liability of Health Harmony (Pty) Ltd for the 2023 year of assessment. 
 
Provide reasons for your answer in respect of the marketing expense as well as for all amounts that are not taxable and/or not deductible. 
 
PART B REQUIRED: 
 
Calculate the first provisional tax payment of Health Harmony (Pty) Ltd for the 2024 year of assessment and provide the date b...
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Summary • 39 pages • 2023
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
- Exam (elaborations) • 599 pages • 2023
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Exam (elaborations) • 700 pages • 2023
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
- Exam (elaborations) • 1199 pages • 2023
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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Test Bank for Marketing Research 9th Edition Burns / All Chapters 1 - 16 / Full Complete 2023
- Exam (elaborations) • 414 pages • 2023
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Marketing Research 9th Edition Burns Test Bank 
Test Bank for Marketing Research 9th Edition Burns / All Chapters 1 - 16 / Full Complete 2023
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Test Bank for Essentials of Marketing Research 7th Edition by Barry J. Babin
- Exam (elaborations) • 172 pages • 2023
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Test Bank for Essentials of Marketing Research 7th Edition by Barry J. Babin
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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