Mkt 475 Study guides, Class notes & Summaries

Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket  Question 2 3 out of 3 points The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms. Selected Answer: emergi ng Correct Answer: emergi ng  Que...

Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out of 3...

Question 1 3 out of 3 points A low-active pricing strategy: Selected Answer: is most effective for discount retailers. Correct Answer: is most effective for discount retailers.  Question 2 3 out of 3 points _____ estimates value as the perceived quality buyers obtain per unit of price. Selected Answer: Customer value mapping Correct Answer: Customer value mapping  Question 3 3 out of 3 points Which of the following is true of high

 Question 1 3 out of 3 points Which of the following is the final step in analyzing the competition? Selected Answer: Identifying and evaluating potential competitors Correct Answer: Identifying and evaluating potential competitors  Question 2 3 out of 3 points _____ refers to firms using simpler and less costly ways to match the value requirements offered by the products of incumbent firms serving the market. Selected Answer: Disruptive innovation Correct Answer: Disrupt...

Question 1 3 out of 3 points A low-active pricing strategy: Selected Answer: is most effective for discount retailers. Correct Answer: is most effective for discount retailers.  Question 2 3 out of 3 points _____ estimates value as the perceived quality buyers obtain per unit of price. Selected Answer: Customer value mapping Correct Answer: Customer value mapping  Question 3 3 out of 3 points Which of the following is

Question 1 3 out of 3 points _____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer. Selected Answer: Customer value Correct Answer: Customer value  Question 2 3 out of 3 points Which of the following stages of marketing strategy process consists of brand, value-chain, pricing, and promotion and selling strategies designed and implemented to meet the value requirements of targeted buyers? Selected Answer: Market-dri...

 Question 1 3 out of 3 points Which of the following is the final step in analyzing the competition? Selected Answer: Identifying and evaluating potential competitors Correct Answer: Identifying and evaluating potential competitors  Question 2 3 out of 3 points _____ refers to firms using simpler and less costly ways to match the value requirements offered by the products of incumbent firms serving the market. Selected Answer: Disruptive innovation Correct Answer: Disrupt...

 Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out ...

 Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket  Question 2 3 out of 3 points The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms. Selected Answer: emergi ng Correct Answer: emergi ng ...