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Theories of Marketing summaries and notes
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Theories of Marketing (block 1, for people pursuing the Consumer Marketing and Digital marketing tracks of MSc Business Administration at UvA). They include summaries of the academic articles, as well as some lecture and knowledge clip notes. Help a girl out by covering my caffeine addition costs. Contact me if something doesn't make sense.

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  • Summary
  •  • 53 pages • 
  • by cristianav • 
  • uploaded  12-10-2020
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Examensamenvatting BtoB (B2B) Marketing - Buekens W. Hbo5 Marketing HoGent
(2)
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Lector: Buekens W. Vak: Business to Business Marketing HoGent Hbo5 Graduaat Marketing Semester 2 Hier vinden jullie een uitgebreide samenvatting van het vak Business to Business dat we in semester 2 gehad hebben. Alle casussen in deze samenvatting zijn duidelijk en gedetailleerd besproken, want zoals jullie weten is dit uiterst belangrijk om te kennen voor het examen! Er zijn 36 pagina's met zowel begrippen van de fysieke les als in de online les. Een begrippenlijst komt echter niet online.

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  •  Bundle
  • Study guide
  •  • 36 pages • 
  • by 1920graduaatmkthbo5 • 
  • uploaded  14-05-2020
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B2B marketing samenvatting
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Volledige samenvatting van het vak B2B marketing, die gegeven wordt door Eric Van Grimbergen. In deze samenvatting vindt u alle geziene leerstof terug. Geslaagd met een 15/20.

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  • Summary
  •  • 36 pages • 
  • by yasminayatto • 
  • uploaded  17-12-2019
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Marketing Midterm Summary A Framework for Marketing Management
(3)
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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Consument en Marketing - Samenvatting alle hoorcolleges
(14)
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Deze samenvatting bevat de volledige aantekeningen van de hoorcolleges (de topics) Consument en Marketing. De samenvatting bevat alle stof voor het tentamen!

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  • Summary
  •  • 80 pages • 
  • by n_ • 
  • uploaded  10-05-2020
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