Margins and markups Study guides, Class notes & Summaries

Stage 03 - Market Feasibility Study Multiple Choice Questions 1. The first comprehensive plan you need in contemplating any new venture is called: A. A profit-loss statement B. A financial projection report C. A feasibility study D. A business plan If the feasibility study indicates that the business idea has potential, then you can proceed to write a business plan. Difficulty: Easy Learning Objective: 03-01 Explain what a feasibility study is and why you need one. Topic: 03-01 Technical...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same products for ...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) The first comprehensive plan you need in contemplating any new venture is called: A) A financial projection report B) A feasibility study C) A profit-loss statement D) A business plan Answer: B 2) A typical feasibility study includes all of the following areas, except: A) International trade regulations B) The concept for your venture C) The technical feasibility of your idea D) The s...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

This looks into what inventory is, how is it valued in stock and it also differentiates between markups and margins with a brief example.

Principles of Marketing CLEP Latest Version Already Passed Marketing concept The marketing management philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering desired satisfactions more effectively and efficiently than competitors. Six Primary Marketing functions Environmental Analysis Consumer Analysis Product Planning Price Planning Promotion Planning Physical Distribution (Place) Planning Marketing mix The 4 P's o...

True / False 1. Only a small number of new business ideas become viable business opportunities with funded business plans. a. True b. False ANSWER: True 2. It has been estimated that venture capitalists invest in about 10 to 30 percent of business plans presented to them. a. True b. False ANSWER: False 3. Salary-replacement firms provide their owners with income levels comparable to what they could have earned working for much larger firms. a. True b. F...