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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  Book
  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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Samenvatting: Principes van de marketing (kotler) 7e editie
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Samenvatting van Principes van de marketing 7e editie (kotler) VERBETERDE VERSIE! Hoofstukken: 2, 4, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 & 17 zijn samengevat. Samenvatting bevat afbeeldingen, voorbeelden, een inhoudsopgave en 25 oefenvragen met antwoorden. Ik heb zelf een ruime voldoende gehaald met deze samenvatting. Succes met leren! Mvg, Rita Lin

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  •  Book
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  •  • 50 pages • 
  • by ritalin • 
  • uploaded  30-10-2019
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MARKETING All Lectures Summary, Marketing Manegement Kotler Keller
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Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

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  •  Book
  • Summary
  •  • 29 pages • 
  • by chiara-uva • 
  • uploaded  01-09-2019
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Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value Exam (Questions & Answers) A rated
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Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) de...

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  • Exam (elaborations)
  •  • 407 pages • 
  • by qualitysuppliers • 
  • uploaded  19-10-2020
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Principles of Marketing (Kotler & Armstrong) - Chapter 2
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This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definitions. This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definit...

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  •  Book
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  •  • 2 pages • 
  • by mariemeeberg • 
  • uploaded  20-11-2019
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