Keller and kotler Study guides, Class notes & Summaries

Volledige samenvatting van Management and Marketing! Met behulp van deze samenvatting heb ik een 8,0 gehaald. Boeken zijn niet nodig met deze samenvatting. Het is een samenvatting van de colleges, opmerkingen vanuit de colleges en de boeken gecombineerd. Succes met leren :) Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. ISBN 9781292307329 Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition,...

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Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) All Chapters Complete-Questions and Answers Chapter 1 Practice Test 1. Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but...

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters (Revised Version). Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competi...

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A detailed summary of lectures 1-6 and Chapters 1-18 of the book "A Framework for Marketing Management" by Kotler and Keller. All important theory of the book has been summarised so you don't have to read the whole book. Use this document to study and take your own notes too. If you study what is in these pages, I can assure you'll do good in the exam. (109 pages)

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. What is the traditional view of marketing? A) Firms should just focus on production because if the products are good then they will automatically sell. B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them. D)...

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C D...

Test Bank for Marketing Management 15th Edition by Keller and Kotler