Hypodermic needle model Study guides, Class notes & Summaries

There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media What are the areas of specialization in journalism? - Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International ...

MC 110 Final Test Questions and Correct Answers Another name for the Magic Bullet Theory - ANSWER hypodermic needle Magic Bullet - ANSWER humans have no control over media message's influence Propaganda - ANSWER the powerful media Minimal effects model - ANSWER we pay attention to media content that is most familiar, and we retain messages that reinforce our values and attitudes Social learning - ANSWER we imitate acts of viole...

What four schools are in the College of Communication and Information and minors offered - Answer-1. School of Advertising and Public Relations-no minor 2. School of Communication Studies-minor 3. School of Information Sciences and Tech-minor 4. School of Journalism and Electronic Media.-minor What are the areas of specialization in Journalism? - Answer-1. science journalism 2. sports journalism 3. media management 4. print/web journalism 5. broadcast journalism 6. visual communication...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

COHN SOCI 205 EXAM 1 Latest Questions with 100% Accurate Solutions Types of Information you can use when making an argument... - Answer ️️ -a. Statistics b. Historical (factually backed) instances c. Scientific study i. Experiment ii. Survey iii. Data analysis Some reasons why campaigns fail - Answer ️️ -Herbert Hyman and Paul Sheatsly Purpose- demonstrates psychological factors that impede communication, and formulates principles for mass info campaigns Findings- all persons ...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

SOCI 205 Cohn Exam 1 With 100% Correct Answers 2023 capitalism - Correct Answer-a system where means of production are privately owned -labor is free feudalism - Correct Answer-bound to a noble/land -forced labor bourgeosie - Correct Answer--owns capital -someone who owns and controls the means of production under capitalism -the employer proletariat - Correct Answer-laborer Lumpenproletariat - Correct Answer--people living on the margin of society such as beggars, vagrants, and...

Hypodermic Needle Model - Answer- an early model in mass communication research that attempted to explain media effects by arguing that the media figuratively shoot their powerful effects into unsuspecting or weak audiences (Katz, Lazarsfield) selective attention - Answer- People choose to look at sources that agree with them cognitive dissonance - Answer- ignoring what you don't want to hear because it doesn't make sense to you Two step model of info - Answer- info must go through op...

Cultivation Theory (Gerbner) : The process by which media shapes the view of our world/ conceptions of reality Long term effects Mean World Syndrome : The mindset that the world is scarier than it actually is Hypodermic Needle Model (1920s and 30s) : Mass media messages have direct effects on audiences ex: shooter played video games and that's why he committed the crime Limited Effects (1940s and 50s) : Mass media is just one reason for explaining how/why people behave. Media pri...