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1ZM16 - Literature summary

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This document summarizes all the scientific articles for the course 1ZM16 - Management of Product Development (2018-2019) from the master Innovation Management. The summary contains the following articles: Cankurtaran, P., Langerak, F. and Griffin, A. (2013). Consequences of new product development speed: A meta-analysis. Journal of Product Innovation Management, 30(3): 465-486. Cooper, R. G., & Sommer, A. F. (2016). The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Resear...

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  • Summary
  •  • 42 pages • 
  • by TBKLeo • 
  • uploaded  24-10-2018
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Summary of 21 articles for Marketing & Innovation (1ZM11)

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This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...

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  • Summary
  •  • 49 pages • 
  • by tuvds • 
  • uploaded  31-03-2018
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Unit 1P7 M5 D4

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Exploring how innovation and enterprise contributed to the success of a business, analysing how successful the use of innovation and enterprise has been for a given business, and justifying the use of innovation and enterprise for a business in relation to its changing market and environment.

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  • Essay
  •  • 4 pages • 
  • by todd-200 • 
  • uploaded  07-03-2018
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Dissertation/Project: The importance of Growth Hacking mind-set and the extent its value could bring to improve SME Strategic decision-making in Thailand 4.0

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The importance of Growth Hacking mind-set and the extent its value could bring to improve SME Strategic decision-making in Thailand 4.0 Over the past years, Growth hacking is the buzzword that its term is still fresh and is differently interpreted worldwide. As the majority of its success mostly presents in Techworld as it assist Start-up like Facebook, Airbnb and Dropbox achieve the exponential growth in very short-period. As such, it is gaining popularity rapidly in the more innovative SME in ...

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  • Thesis
  •  • 83 pages • 
  • by all_academic • 
  • uploaded  20-03-2019
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Digital transformation and strategic innovation - short summary papers

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Short summary papers 3 1.1 Furr, N., & Shipilov, A. (2019). Digital doesn’t have to be disruptive: the best results can come from adaptation rather than reinvention. Harvard Business Review, 97(4): 94- 103. 3 1.2 Schallmo, D., Williams, C.A., & Boardman, L. (2017). Digital transformation of business models-best practice, enablers and roadmap. Journal of Innovation Management, 21(8): -1 – -17. 3 1.3 Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Inform...

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  •  • 13 pages • 
  • by yvessuijker • 
  • uploaded  04-12-2019
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COM3131 Week 3 Quiz latest 2018

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Question Question 1 Which of the following is required for successful collaborative decision making? Answers: Taking a stand for one fixed option Isolating stakeholders from the decision-making process Considering yourself and the persons involved as one unit Relying primarily on a logical approach to decision making Question 2 According to Edward de Bono's Six Thinking Hats tool, teams wear the _____ hat to discuss the value and benefits of a particular idea or option. Answers: red black ora...

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  • Exam
  •  • 11 pages • 
  • by anjis • 
  • uploaded  12-02-2019
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COM3131 Week 3 Quiz latest 2018

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Question Question 1 Which of the following is required for successful collaborative decision making? Answers: Taking a stand for one fixed option Isolating stakeholders from the decision-making process Considering yourself and the persons involved as one unit Relying primarily on a logical approach to decision making Question 2 According to Edward de Bono's Six Thinking Hats tool, teams wear the _____ hat to discuss the value and benefits of a particular idea or option. Answers: red black ora...

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  • Exam
  •  • 11 pages • 
  • by anjis • 
  • uploaded  28-01-2019
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FACTORS AFFECTING THE SALE OF PHONES: A CASE STUDY OF HUAWEI PHONE IN UK

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FACTORS AFFECTING THE SALE OF PHONES: A CASE STUDY OF HUAWEI PHONE IN UK Name: Course Professors Name Institution Date Abstract Understanding the factors which make the customer choose a product over another is crucial as it can help in the creation of a good which meets their needs. With changes in technology and the range of phones the customer can access it is vital to ensure that a company creates a product which meets their needs as this will affect their sales directly....

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  • Case
  •  • 33 pages • 
  • by all_academic • 
  • uploaded  27-02-2019
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